I’ve been watching Mad Men lately. I gotta let you know, it’s practically become an obsession.
Though Sterling Cooper would be a traditional ad agency, they still occasionally hit a couple of good ideas for his or her clients. One example was using coupons.
While this information is not about using coupons per se, we’ll talk about sampling to increase your response.
Depending in your business type, sampling might be in many different forms. No doubt you’ve seen sampling utilized in grocery stores.
In fact, I was inside the grocery only the other day as well as a dude had his grill ecstatic and was grilling some chicken and a few veggies. And the savory aroma practically carried someone to the kitchen’s.
So, the guy was promoting his new type of homemade BBQ sauces and marinades… He gave patrons hot-off-the grill degrees of the chicken and veggies marinated within his sauces.
And brother let me just say ya… that’s some guuuud stuff! And did the sampling work? I immediately bought every favor he offered. And there would be a long type of others, bottles on hand ready to buy.
But you have the thing. Sampling doesn’t pertain to just food. Allow me to share another instance of sampling.
If you happen to be inside information biz, you might offer a “sample” of your respective informational product as being a sample audio, free report, or chapters/sections with the kit course or whatever.
You could offer samples for almost anything… clothes, music, tools, whatever.
According to Claude Hopkins, “the product itself must be its own best salesman.” Do good, develop a great products or services and give folks a “sample” from the goodness.
Samples are fantastic for several reasons. First, you can utilize the word “FREE” within your ads to entice prospects to request a sample. And friends, the saying free still compelling power in advertising. It’s still a fantastic attention getter. And this results in action and capturing prospects names and phone information for post disaster later.
A Word Of Caution: Do use provide samples casually. If you use distributors to sale your merchandise do not casually hand this out samples any time they want. Make sure making true interest and they’re qualified.
A simple solution to qualify distributors should be to have them develop a short request and make certain to key and track requests.
Now you’ve got some new, inexpensive advertising tools to experience. So, give it a try.
Do you might have a sample idea? Then share it when camping. I enjoy learning what works and what turn up useful info for other businesses.
So, until the next occasion, I bid you success, wealth and happiness!